Preamble

Find the belief underneath your work. It's the first line of everything you build.

• Every founding document opens the same way. The belief comes before the rules. "We hold these truths" is a preamble. Your work needs one.
• The Dinner Table Test. The belief you'd defend to a table full of smart people who disagree. That's the one.
• Dig past the safe version. The first draft is the one you've said in meetings. The real one is three whys down.

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