Pure white background with warm undertones in the surface layer. The surface isn't cold gray. It leans slightly warm, like unbleached paper. That warmth is subtle but it shifts the entire emotional tone from "software platform" to "curated marketplace."

Inter at weight 400 for headings. Regular weight. Not bold. This is a deliberate choice that most designers would call wrong. Bold headings are the safe play. But in a wholesale context, regular-weight headings read as refined. They don't compete with product imagery. They organize without dominating.

Body text drops to weight 200. Thin. Almost delicate. The 1.43 line height gives the light text enough breathing room to remain readable. At 14px base size with a 1.439 type scale, the whole system feels compact and information-dense without being cramped. It's the typography of a brand that has too much good product to waste space on design drama.

No shadows at all. Zero depth. Elements are separated by the strong dark borders and subtle surface color shifts. The lift hover effect provides the only spatial feedback. Move your cursor over a product and it rises toward you. The subtle surface noise adds texture without pattern. It's the design equivalent of the slightly rough paper stock in a high-end wholesale catalog. Functional texture, not decoration.