Warm charcoal background. Not black. Not cool gray. Brown-undertone dark gray. The surface in slightly lighter charcoal creates subtle separation. White text on warm dark is softer than white on black. Your eyes register warmth even in a dark palette.

Work Sans at weight 400 for headings with positive letter-spacing. The wide tracking creates an airy, relaxed headline style that feels effortless. Not tight and aggressive. Open and breathing. At larger sizes, the spaced letters create a sense of luxury through restraint. Like a storefront sign with perfectly measured letter spacing.

Work Sans at weight 400 for body text maintains the consistent light weight. The 14px base font size with tight line-height creates compact content blocks that suit product descriptions and short-form commerce copy. The single typeface with consistent weight and tracking creates total unity. Every piece of text feels like it came from the same voice.

No shadows. No depth through elevation. Loam uses the warm dark background and subtle surface variation to create spatial hierarchy. The scale hover effect is the primary interaction pattern. Products grow slightly when you hover, inviting closer inspection. The smooth motion speed keeps everything feeling deliberate and natural. Nothing in Loam is fast or urgent. Everything moves at the pace of something growing.