Pure white background. Pure black text. Maximum contrast. Maximum readability. No tricks, no tints, no warm undertones. This is the digital equivalent of high-quality printing paper. The surface is a near-white gray used sparingly for pull-quotes or sidebar panels.

Inter at 400 for everything. In a long-form editorial system, the type needs to disappear completely. No personality. No distraction. Just clean, neutral letterforms that carry thousands of words without fatigue. The standard letter-spacing and 1.5 line-height are calibrated for sustained reading.

The 1.4 heading line-height is generous for titles, giving multi-line headlines room to breathe. The 960px max container width is the classic editorial measure. Narrow enough that reading lines don't stretch past comfortable eye-tracking distance. This is a system designed by someone who reads books, not just blog posts.

No shadows. No depth. Elements exist on the page like typeset blocks on paper. There is no third dimension. Cards don't float. Panels don't lift. Everything sits flat because the content is the only thing that should feel elevated. The darken hover effect and standard easing add simple, invisible interaction feedback. Nothing theatrical. The massive section padding (242px) creates dramatic white space between content blocks. That space is the breathing room between ideas.