Clean white background with neutral gray surfaces. Broadsheet lets the content provide the color. Photography, illustration, design work. The canvas is neutral so the work being displayed is the star. No tinted surfaces competing with the art.

Syne is a display typeface with genuine personality. The letterforms have an architectural quality, distinctive angles, and a weight that fills space with intention. At bold weight with tight letter-spacing, it creates headlines that demand attention through character, not just size. This is the font you'd see on the wall of a gallery in Shoreditch or Williamsburg.

Crimson Text for body text brings old-world serif credibility to digital content. It reads as literary, critical, considered. The pairing with Syne creates a specific tension: playful modernity in the headline, classical authority in the content. That's the creative industry's signature move. Bold in the title, rigorous in the substance.

Soft layered shadows give content cards just enough depth to separate from the white canvas. The scale hover effect is the signature interaction. Content doesn't just highlight on hover. It grows slightly, demanding attention. That playful scale interaction on hover is the one moment where Broadsheet breaks its editorial restraint and lets the design be fun. It's well-earned.